Jumping into the fast-paced, real-time world of social media can be more than a little daunting for a small business owner. But with social media now the number one way Americans spend their time online, many businesses small and large are struggling to harness its massive marketing power. Here are three quick tips to get your business started on the social web that won’t cost you a dime (just time).
Start a Blog: These days if you are serious about marketing your business on the web you need to have a blog. You can start a blog using WordPress, a free software that enables you to easily publish information about your product or service. A blog will help boost your online presence by establishing expertise, drawing people into your web site, building trust and encouraging inbound links.
Create a Facebook Business Page: With over 750 million users, Facebook is the world’s largest social network as well as the internet’s most visited web site. So if you are not already on Facebook, go immediately to Facebook.com, set yourself up with a Facebook profile and create a business page. Focus on posting frequent and friendly updates aimed solely at building relationships with current and future customers. Use the 90/10 rule—90% helpful posts and 10% marketing messages.
Monitor: If you are going to market on the social web, you need to be aware of what is being said about you, your business, your competitors and your industry as a whole. Two great ways to monitor relevant online activity is to go to Google.com/Alerts and SocialMention.com and set up alerts for your business name and relevant keywords. Good social media marketers are good listeners and even better responders. Social media presents a huge opportunity for small businesses to effectively and affordably market products and services online. Hopefully these tips have inspired you to jump on in!