Author Archives: Shirley Wilson

I'm a social media marketing and online branding strategist experienced with growing businesses using the power of the most popular social media networks. I take a results-driven approach to putting Facebook, Twitter, LinkedIn, Pinterest and Google+ to work for your business. I'm proud of the Boom Social Team, the leading experts on social media branding and social media management. http://www.fb.com/shirleywilsonsocial

How to use social media for business success

Are you using social media for business success? In these digital days, your brand is built online. Every online interaction your brand has with the public can impact your reputation for good or for bad.  Consider how many people use social media. According to a report by the Pew Internet Project, 67 percent of adults…

Facebook for business: 2013 trend indicates consumers expecting more value and rewards

Maybe you heard it already, but Facebook hit 1 billion users back in October 2012, a quantum leap from registering a mere 600 million two years prior, as reported in the Wall Street Journal. So how does Facebook for business embrace this social media channel to start reaping the joys of new customers, new revenue streams and a host of…

5 Things to Consider When Building Your Company’s Online Branding

Most of us nowadays are familiar with the building blocks of online presence: website, social media, customer reviews and so on. But what’s harder to define is your company’s online branding. Merely being a “presence” isn’t enough to really get your company’s name out to the people who need your products and services.  Online branding is, in…

What Is Klout All About?

If you’re trying to get a feel for the social presence and influence you are building on the web is working or not, one good place to start is by checking out your Klout score.  Klout scores, created by a San Francisco company, are determined using analytics that measure your social media reach. The scores take into account things…

12 Ways to Use Twitter for Business

So you’re still not convinced that Twitter is an appropriate social media tool for your business. You’re not alone. Many business owners are still trying to decide if, when and how to improve their business with tweets. Others are not so shy and a quick search will show just how many businesses — from the…

We’ve Got a Facebook Business Page–Now What?

Your company's Facebook business page can be a powerful tool, opening the door to customer engagement, exposing your products to new demographics, and defining your brand and company core values.  But, it can take a bit of effort to set up your business page so that it's doing the work you want it to do.  Let's look…

Three Tips for Managing Your Social Media Presence

  As long as you are doing something to bring your web presence to the attention of your potential customers, you are taking steps in the right direction to benefit your business. Whether you are the marketing manager who makes regular updates or the new social media intern just getting your feet wet with social…

Social Media Time Management is the Biggest Challenge for Small and Mid-Sized Businesses

A recent survey, published by InformationWeek, analyzed social media usage among small and mid-sized businesses. While 63 percent of those surveyed are trying to market their business through social media, 62 percent of small businesses said social media time managment is their number one obstacle. Similarly, mid-sized businesses put time management in the number two slot. How can…

Creating Google Plus Communities – Seven Things You Should Know

  Google delivered a nice present to the social world they call Google Plus Communities just in time for Christmas. If you ask me, it is one of the best gifts the social web has seen in some time.  The new interest-focused groups stand to be a real game changer for Google+ taking the search giant's somewhat…

LinkedIn Endorsement Etiquette – Is it ok to ask?

In the past, LinkedIn recommendations were the best and only way to gain support from fellow LinkedIn professionals but they were not all that easy to get. Enter LinkedIn endorsements, the newish one-click way to recognize a particular professional skill set for your connections. LinkedIn endorsements are the latest “it” thing to get and while…