Category Archives: Facebook Marketing

Social Media Stats and Facts for 2013

The popularity of social media has grown beyond most of our wildest dreams with no end in sight. A quick look at Digital Insights latest social media stats infographic will prove that social media continues to see growth across multiple channels. As we continue to adapt to this fundamental, undeniable shift in the way the world communicates…

New Facebook Contest Rules – What You Need to Know

Facebook Contests Rules Have Changed – Now Run Your Promotions Right on your Facebook Page Timeline Administering Facebook contests and promotions just got easier! In an effort to better meet the needs of marketers and to remove themselves as the middle-man between marketers and the vast variety of world-wide laws, Facebook has loosened some of their restrictions…

How to Use New Facebook Hashtags

Facebook Hashtags – A beginner's guide to using and avoid abusing Facebook's newest feature.  It's official! Clickable Facebook hashtags are now functional to a small percentage of Facebook users and will be opened up to everyone on the network in the near future. Facebook's decision to make hashtags functional closely follows the univeral click culture of other popular features already offered by…

Know and Grow! How to Plan Social Media Content Like a Pro

Six tips to plan social media content using a social media calendar. According to a study by eMarketer 73% of marketers say finding the time to create content is their biggest marketing challenge.  The reason it is such a daunting task for rmost marketers to create social media content is because they do not have a well-thought out plan for what…

How to Get Back to Business with your Facebook Cover Image

It isn't often I want to start a blog post off by saying "forget what I told you before" but when it comes to the Facebook cover image that is the case. It turns out Facebook has relaxed its previously strict guidelines to what could and could not be included in cover images for Facebook business pages….

How to use social media for business success

Are you using social media for business success? In these digital days, your brand is built online. Every online interaction your brand has with the public can impact your reputation for good or for bad.  Consider how many people use social media. According to a report by the Pew Internet Project, 67 percent of adults…

Facebook for business: 2013 trend indicates consumers expecting more value and rewards

Maybe you heard it already, but Facebook hit 1 billion users back in October 2012, a quantum leap from registering a mere 600 million two years prior, as reported in the Wall Street Journal. So how does Facebook for business embrace this social media channel to start reaping the joys of new customers, new revenue streams and a host of…

We’ve Got a Facebook Business Page–Now What?

Your company's Facebook business page can be a powerful tool, opening the door to customer engagement, exposing your products to new demographics, and defining your brand and company core values.  But, it can take a bit of effort to set up your business page so that it's doing the work you want it to do.  Let's look…

Social Media Time Management is the Biggest Challenge for Small and Mid-Sized Businesses

A recent survey, published by InformationWeek, analyzed social media usage among small and mid-sized businesses. While 63 percent of those surveyed are trying to market their business through social media, 62 percent of small businesses said social media time managment is their number one obstacle. Similarly, mid-sized businesses put time management in the number two slot. How can…

Enhance your performance on Facebook with keyboard shortcuts

  As we prepare to work in an even more socially networked world in 2013, it is important that we find ways to work smarter not harder. One practical way I have found to work smarter and quicker is to use Facebook keyboard shortcuts designed to expedite how we navigate the world's most popular network….