Category Archives: Facebook Marketing

My Favorite Social Things in 2012

  Here we are nearing the end of 2012 and if you’re like me you are probably dizzy wondering where the last 11 months have gone.  Looking back, I'm pretty certain a great deal of my days were spent keeping up with the latest social network updates, sifting through news feeds, posting status updates, joining conversations…

Top 4 Facebook News Feed Factors Revealed

Without a doubt one of the biggest frustrations Facebook page admins are experiencing today is understanding how Facebook determines what will be shown in fans news feeds. It was recently revealed that only 10-16% of  fan page posts actually ever make it into a fans newsfeed. Yowza! No wonder we are struggling to get engagement…

Three easy ways to turn Facebook friends into fans

You've successfully created your Facebook business page but you can't seem to get the 'like" love flowing much past your family and a few close friends. If only that theory "build it and they will come" were actually true! Trust me, we have all been there! So how do you start getting people to like…

Facebook Removed Your Email Address – How to Get it Back!

In a recent Facebook update, your personal email address (the one listed on your About section of your Timeline) was automatically removed and replaced with an @Facebook.com email address. This email is delivered to your “messages” section of your profile. This is no doubt a tactic by the world’s number one social network to keep…

How to Find Your Facebook “Voice” using new Facebook Pages Feature

Whether you are an admin for a single Facebook page or multiple pages you have no doubt struggled with your Facebook posting persona or “voice.” Facebook just released a new feature that may help you more quickly “find your voice” when moving in and out of your different Facebook roles.  The new “voice” feature makes…

How Social Marketing Works

According to Social Media Examiner’s  2012 Social Media Marketing Industry Report, Facebook remains the leading social media network for business to business (B2B) and business to consumer (B2C). The report indicates 86% of B2B and 96% B2C marketers use Facebook as a marketing tool for their business. So what is the key to Facebook marketing…

Five ways to make the most of your Facebook Timeline

Effective March 30, 2012, Facebook officially switched all users and brand pages to their new “Timeline.” The latest format is designed to provide an enhanced social space for businesses to express identity, engage audiences and respond in a quicker and more personal way. The image-heavy, app-driven new interface is certain to forever change how businesses…

How to share you are an organ donor on Facebook

In keeping with Facebook’s main mission to share information and connect people across the globe, on May 1, 2012, Mark Zuckerberg announced a new Facebook tool that enables users to now share that they are an organ donor. According to a statement released by Zuckerberg and Facebook COO Sheryl Sandberg, there are more than 114,000 people…

How to Create a Facebook Interest List

Facebook recently launched a fantastic new feature called “Interest Lists.” I have found this feature to be very helpful in managing my Facebook news feed so I can more quickly and efficiently discover the news and information I care about most. Facebook interest lists basically help you turn your Facebook news feed into your own…

New Facebook Pages – What your business needs to know!

The new Facebook pages are here and as with any Facebook update, it’s being received with mixed reviews. I personally am excited about the new opportunities the updated design offers. The new Facebook pages mirror the Facebook Timeline for personal pages that was released toward the end of 2011. The Facebook page design officially switches…