Category Archives: Social Business

What is Social Search and How Can it Benefit Your Business?

What is social search and what does it mean for your business? Like many terms in today’s digital world, the meaning of social search continues to be shaped and defined but  it is how search engines are beginning to return content from a user's social network into search engine results. Basically, social search a new…

Top 5 Things Successful Social Businesses Do Everyday

Social media is the best and most cost effective way to reach out to potential customers, improve your business's image, and enhance the level of service provided to clients. For business owners and marketers who are new to social marketing, the process of incorporating social media into the everyday running of an organization can seem overwhelming.  Here…

Facebook for business: 2013 trend indicates consumers expecting more value and rewards

Maybe you heard it already, but Facebook hit 1 billion users back in October 2012, a quantum leap from registering a mere 600 million two years prior, as reported in the Wall Street Journal. So how does Facebook for business embrace this social media channel to start reaping the joys of new customers, new revenue streams and a host of…

5 Things to Consider When Building Your Company’s Online Branding

Most of us nowadays are familiar with the building blocks of online presence: website, social media, customer reviews and so on. But what’s harder to define is your company’s online branding. Merely being a “presence” isn’t enough to really get your company’s name out to the people who need your products and services.  Online branding is, in…

12 Ways to Use Twitter for Business

So you’re still not convinced that Twitter is an appropriate social media tool for your business. You’re not alone. Many business owners are still trying to decide if, when and how to improve their business with tweets. Others are not so shy and a quick search will show just how many businesses — from the…

Three Tips for Managing Your Social Media Presence

  As long as you are doing something to bring your web presence to the attention of your potential customers, you are taking steps in the right direction to benefit your business. Whether you are the marketing manager who makes regular updates or the new social media intern just getting your feet wet with social…

Social Media Time Management is the Biggest Challenge for Small and Mid-Sized Businesses

A recent survey, published by InformationWeek, analyzed social media usage among small and mid-sized businesses. While 63 percent of those surveyed are trying to market their business through social media, 62 percent of small businesses said social media time managment is their number one obstacle. Similarly, mid-sized businesses put time management in the number two slot. How can…

Creating Google Plus Communities – Seven Things You Should Know

  Google delivered a nice present to the social world they call Google Plus Communities just in time for Christmas. If you ask me, it is one of the best gifts the social web has seen in some time.  The new interest-focused groups stand to be a real game changer for Google+ taking the search giant's somewhat…

What is a Social Business?

For anyone still thinking that social isn’t for business—think again!  The world is in the midst of the greatest shift in communication of all time and to be successful companies must transform into social businesses. What exactly is a social business? Chief Social Media Evangelist for IBM, Sandy Carter, has written a book titled, “Get…

3 Lessons about the Future of Social Media

Have you read Brian Solis‘ recent article titled, “The End of Social Media 1.0?” If not, I highly suggest you do. It is a thought-provoking discussion about the future of social media backed by his expertise and a powerful punch of social statistics. According to Brian, “businesses are facing a cross-roads at the intersection of…