What is social search and what does it mean for your business? Like many terms in today’s digital world, the meaning of social search continues to be shaped and defined but it is how search engines are beginning to return content from a user's social network into search engine results. Basically, social search a new…
Social media is the best and most cost effective way to reach out to potential customers, improve your business's image, and enhance the level of service provided to clients. For business owners and marketers who are new to social marketing, the process of incorporating social media into the everyday running of an organization can seem overwhelming. Here…
If you’re trying to get a feel for the social presence and influence you are building on the web is working or not, one good place to start is by checking out your Klout score. Klout scores, created by a San Francisco company, are determined using analytics that measure your social media reach. The scores take into account things…
As long as you are doing something to bring your web presence to the attention of your potential customers, you are taking steps in the right direction to benefit your business. Whether you are the marketing manager who makes regular updates or the new social media intern just getting your feet wet with social…
In the past, LinkedIn recommendations were the best and only way to gain support from fellow LinkedIn professionals but they were not all that easy to get. Enter LinkedIn endorsements, the newish one-click way to recognize a particular professional skill set for your connections. LinkedIn endorsements are the latest “it” thing to get and while…
After just setting up our table-top nativity scene and reading the story of Christmas with my 5-year-old, I remembered this short video that so perfectly tells the social media age version of the same Christmas story. Even though this video is a couple years old now it is still a fun holiday treat to share….
Here we are nearing the end of 2012 and if you’re like me you are probably dizzy wondering where the last 11 months have gone. Looking back, I'm pretty certain a great deal of my days were spent keeping up with the latest social network updates, sifting through news feeds, posting status updates, joining conversations…
Without a doubt one of the biggest frustrations Facebook page admins are experiencing today is understanding how Facebook determines what will be shown in fans news feeds. It was recently revealed that only 10-16% of fan page posts actually ever make it into a fans newsfeed. Yowza! No wonder we are struggling to get engagement…
You've successfully created your Facebook business page but you can't seem to get the 'like" love flowing much past your family and a few close friends. If only that theory "build it and they will come" were actually true! Trust me, we have all been there! So how do you start getting people to like…
As we are nearing the end of 2012, it is nearly impossible to keep up with all the latest social marketing news and trends. Just think about it, in the first 9 months of 2012 Facebook has gone public, Instagram was acquired for $1B, Google+ passed Twitter in number of monthly active users, and Microsoft…
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