Category Archives: Social Marketing

Social Media Stats and Facts for 2013

The popularity of social media has grown beyond most of our wildest dreams with no end in sight. A quick look at Digital Insights latest social media stats infographic will prove that social media continues to see growth across multiple channels. As we continue to adapt to this fundamental, undeniable shift in the way the world communicates…

How to Use a #Hashtag to Promote Your Next Event

It would be rare these day to spend time online without running across a hashtag. Hashtags have become a universally used symbol on social networks to label content and collect conversations. Hashtags http://shirleywilson.com/how-use-facebook-hashtags/make it possible for anyone interested in a particular event or topic to quickly discover additional conversation and content. Twitter was the social network really responsible for birthing the…

How to Use New Facebook Hashtags

Facebook Hashtags – A beginner's guide to using and avoid abusing Facebook's newest feature.  It's official! Clickable Facebook hashtags are now functional to a small percentage of Facebook users and will be opened up to everyone on the network in the near future. Facebook's decision to make hashtags functional closely follows the univeral click culture of other popular features already offered by…

Know and Grow! How to Plan Social Media Content Like a Pro

Six tips to plan social media content using a social media calendar. According to a study by eMarketer 73% of marketers say finding the time to create content is their biggest marketing challenge.  The reason it is such a daunting task for rmost marketers to create social media content is because they do not have a well-thought out plan for what…

What is Social Search and How Can it Benefit Your Business?

What is social search and what does it mean for your business? Like many terms in today’s digital world, the meaning of social search continues to be shaped and defined but  it is how search engines are beginning to return content from a user's social network into search engine results. Basically, social search a new…

Top 5 Things Successful Social Businesses Do Everyday

Social media is the best and most cost effective way to reach out to potential customers, improve your business's image, and enhance the level of service provided to clients. For business owners and marketers who are new to social marketing, the process of incorporating social media into the everyday running of an organization can seem overwhelming.  Here…

What Is Klout All About?

If you’re trying to get a feel for the social presence and influence you are building on the web is working or not, one good place to start is by checking out your Klout score.  Klout scores, created by a San Francisco company, are determined using analytics that measure your social media reach. The scores take into account things…

Three Tips for Managing Your Social Media Presence

  As long as you are doing something to bring your web presence to the attention of your potential customers, you are taking steps in the right direction to benefit your business. Whether you are the marketing manager who makes regular updates or the new social media intern just getting your feet wet with social…

LinkedIn Endorsement Etiquette – Is it ok to ask?

In the past, LinkedIn recommendations were the best and only way to gain support from fellow LinkedIn professionals but they were not all that easy to get. Enter LinkedIn endorsements, the newish one-click way to recognize a particular professional skill set for your connections. LinkedIn endorsements are the latest “it” thing to get and while…

The Digital Christmas Story

After just setting up our table-top nativity scene and reading the story of Christmas with my 5-year-old,  I remembered this short video that so perfectly tells the social media age version of the same Christmas story. Even though this video is a couple years old now it is still a fun holiday treat to share….