Category Archives: Social Marketing

My Favorite Social Things in 2012

  Here we are nearing the end of 2012 and if you’re like me you are probably dizzy wondering where the last 11 months have gone.  Looking back, I'm pretty certain a great deal of my days were spent keeping up with the latest social network updates, sifting through news feeds, posting status updates, joining conversations…

Top 4 Facebook News Feed Factors Revealed

Without a doubt one of the biggest frustrations Facebook page admins are experiencing today is understanding how Facebook determines what will be shown in fans news feeds. It was recently revealed that only 10-16% of  fan page posts actually ever make it into a fans newsfeed. Yowza! No wonder we are struggling to get engagement…

Three easy ways to turn Facebook friends into fans

You've successfully created your Facebook business page but you can't seem to get the 'like" love flowing much past your family and a few close friends. If only that theory "build it and they will come" were actually true! Trust me, we have all been there! So how do you start getting people to like…

Top Eight Takes on State of Social Media 2012

As we are nearing the end of 2012, it is nearly impossible to keep up with all the latest social marketing news and trends. Just think about it, in the first 9 months of 2012 Facebook has gone public, Instagram was acquired for $1B, Google+ passed Twitter in number of monthly active users, and Microsoft…

Top 10 Reasons You Should Attend the Florida Keys Digital Marketing Conference

It’s almost here –  September 27-28, the first-ever Florida Keys Digital Marketing Conference! If you’re like me you’re still wondering where all those “supposedly-lazy days” of summer went! But with the kids back in school and Fall  fast approaching,  I can’t think of a better way to kick off the upcoming season and get all…

How Social Marketing Works

According to Social Media Examiner’s  2012 Social Media Marketing Industry Report, Facebook remains the leading social media network for business to business (B2B) and business to consumer (B2C). The report indicates 86% of B2B and 96% B2C marketers use Facebook as a marketing tool for their business. So what is the key to Facebook marketing…

Five ways to make the most of your Facebook Timeline

Effective March 30, 2012, Facebook officially switched all users and brand pages to their new “Timeline.” The latest format is designed to provide an enhanced social space for businesses to express identity, engage audiences and respond in a quicker and more personal way. The image-heavy, app-driven new interface is certain to forever change how businesses…

How to Grow a Local Pinterest Following

In my Florida Keys-based social media management and training business, I’m find myself fielding more and more questions about the hot new social network–Pinterest. Not too surprising, really, since the new darling of the social world has gained nearly overnight world-wide web popularity. At the start of 2012, Pinterest saw a 155% increase in unique…

What is a Social Business?

For anyone still thinking that social isn’t for business—think again!  The world is in the midst of the greatest shift in communication of all time and to be successful companies must transform into social businesses. What exactly is a social business? Chief Social Media Evangelist for IBM, Sandy Carter, has written a book titled, “Get…

Best Resources to Grow Your Small Business Using Pinterest

So you have heard about the latest social media darling, Pinterest, and you are wondering if your business should jump on board.  If you ask me, I say…YES! After all, it is not only super fun, the new social site directed more traffic across the web in January 2012 than Youtube, Stumbleupon and Google+.  According…