Category Archives: Social Media Management

How to use social media for business success

Are you using social media for business success? In these digital days, your brand is built online. Every online interaction your brand has with the public can impact your reputation for good or for bad.  Consider how many people use social media. According to a report by the Pew Internet Project, 67 percent of adults…

Social Media Time Management is the Biggest Challenge for Small and Mid-Sized Businesses

A recent survey, published by InformationWeek, analyzed social media usage among small and mid-sized businesses. While 63 percent of those surveyed are trying to market their business through social media, 62 percent of small businesses said social media time managment is their number one obstacle. Similarly, mid-sized businesses put time management in the number two slot. How can…

My Favorite Social Things in 2012

  Here we are nearing the end of 2012 and if you’re like me you are probably dizzy wondering where the last 11 months have gone.  Looking back, I'm pretty certain a great deal of my days were spent keeping up with the latest social network updates, sifting through news feeds, posting status updates, joining conversations…

Florida Keys Social Media Survey

Welcome to the 2012 Florida Keys Social Media Survey! The goal of the Florida Keys Social Media Survey is to better identify the current social media needs and participation levels in the Florida Keys business community. I promise the survey takes less than one minute to complete. As a way of saying thank you for…

3 Lessons about the Future of Social Media

Have you read Brian Solis‘ recent article titled, “The End of Social Media 1.0?” If not, I highly suggest you do. It is a thought-provoking discussion about the future of social media backed by his expertise and a powerful punch of social statistics. According to Brian, “businesses are facing a cross-roads at the intersection of…

How to convert your Facebook personal profile to a Facebook business page

Are you using your personal Facebook profile to market your business? If so you are unfortunately in violation of Facebook’s Statements of Rights and Responsibilities that restrict personal profiles to individual/personal use only. By using a Facebook personal profile for business purposes, you actually run the risk of losing access to your profile and all…

Get more likes with 3 minute Facebook fix

Looking for a quick and easy way to direct more likes to your Facebook business page? Well, you have come to the right place. By watching my short video tutorial below you can quickly correct one of the biggest mistakes most people are making on their Facebook page and open a direct path for more…

Back to School Social Media Reading List

The end of summer means just one thing–it is time to start thinking about getting “Back to School.” And if you are like me, there are so many things left on my summer-to-do list and not much time left to do them. Right at the top of my unfinished summer to-do-list is all the summer…

Is Social Media right for your business?

As a social media manager I spend my days tooting the horn of the social media marketing train and encouraging businesses to jump on board as quickly as possible. Why not–it’s sexy, new and super cool and all of the recent social media stats point to its rapidly growing popularity with no end in sight….

What I learned from Guy Kawasaki’s ‘Semper Social’

How to Enchant with Social Media I recently had the opportunity to hang out, virtually of course, with social media super stars/authors Guy Kawasaki and Mari Smith in a fun and informative webinar titled “Semper Social.” During the special online event Guy presented his “daily dozen” tactics to being what he calls “enchanting” on today’s…