If you’re trying to get a feel for the social presence and influence you are building on the web is working or not, one good place to start is by checking out your Klout score. Klout scores, created by a San Francisco company, are determined using analytics that measure your social media reach. The scores take into account things…
Your company's Facebook business page can be a powerful tool, opening the door to customer engagement, exposing your products to new demographics, and defining your brand and company core values. But, it can take a bit of effort to set up your business page so that it's doing the work you want it to do. Let's look…
As long as you are doing something to bring your web presence to the attention of your potential customers, you are taking steps in the right direction to benefit your business. Whether you are the marketing manager who makes regular updates or the new social media intern just getting your feet wet with social…
A recent survey, published by InformationWeek, analyzed social media usage among small and mid-sized businesses. While 63 percent of those surveyed are trying to market their business through social media, 62 percent of small businesses said social media time managment is their number one obstacle. Similarly, mid-sized businesses put time management in the number two slot. How can…
In the past, LinkedIn recommendations were the best and only way to gain support from fellow LinkedIn professionals but they were not all that easy to get. Enter LinkedIn endorsements, the newish one-click way to recognize a particular professional skill set for your connections. LinkedIn endorsements are the latest “it” thing to get and while…
So you have heard about the latest social media darling, Pinterest, and you are wondering if your business should jump on board. If you ask me, I say…YES! After all, it is not only super fun, the new social site directed more traffic across the web in January 2012 than Youtube, Stumbleupon and Google+. According…
Are you looking to grow your small business in 2012 in a BIG way? Do you dream of receiving free exposure, increased traffic, better leads and more sales? Are you worried your small business budget and resources don’t allow you to compete with the “big guys?” Have you heard that social media marketing is the…
Jumping into the fast-paced, real-time world of social media can be more than a little daunting for a small business owner. But with social media now the number one way Americans spend their time online, many businesses small and large are struggling to harness its massive marketing power. Here are three quick tips to get…
On Sept. 22nd, Facebook made some real game-changing announcements not only to it’s own platform but also to the way many industries will be doing business in the future. Watch the replay of the f8 Livestream with all the exciting new Facebook announcements to learn how social media has changed forever. Watching Mark Zuckerberg and…
Just when you were getting used to the last round of Facebook profile updates, the social giant went and mixed things up on you again. If you are like many of the 750 million users just checking out the new profiles you are most likely feeling a little confused, cluttered and possibly a bit annoyed….
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