Category Archives: Social Media Resources

Social Media Stats and Facts for 2013

The popularity of social media has grown beyond most of our wildest dreams with no end in sight. A quick look at Digital Insights latest social media stats infographic will prove that social media continues to see growth across multiple channels. As we continue to adapt to this fundamental, undeniable shift in the way the world communicates…

Know and Grow! How to Plan Social Media Content Like a Pro

Six tips to plan social media content using a social media calendar. According to a study by eMarketer 73% of marketers say finding the time to create content is their biggest marketing challenge.  The reason it is such a daunting task for rmost marketers to create social media content is because they do not have a well-thought out plan for what…

What Is Klout All About?

If you’re trying to get a feel for the social presence and influence you are building on the web is working or not, one good place to start is by checking out your Klout score.  Klout scores, created by a San Francisco company, are determined using analytics that measure your social media reach. The scores take into account things…

We’ve Got a Facebook Business Page–Now What?

Your company's Facebook business page can be a powerful tool, opening the door to customer engagement, exposing your products to new demographics, and defining your brand and company core values.  But, it can take a bit of effort to set up your business page so that it's doing the work you want it to do.  Let's look…

Three Tips for Managing Your Social Media Presence

  As long as you are doing something to bring your web presence to the attention of your potential customers, you are taking steps in the right direction to benefit your business. Whether you are the marketing manager who makes regular updates or the new social media intern just getting your feet wet with social…

Social Media Time Management is the Biggest Challenge for Small and Mid-Sized Businesses

A recent survey, published by InformationWeek, analyzed social media usage among small and mid-sized businesses. While 63 percent of those surveyed are trying to market their business through social media, 62 percent of small businesses said social media time managment is their number one obstacle. Similarly, mid-sized businesses put time management in the number two slot. How can…

LinkedIn Endorsement Etiquette – Is it ok to ask?

In the past, LinkedIn recommendations were the best and only way to gain support from fellow LinkedIn professionals but they were not all that easy to get. Enter LinkedIn endorsements, the newish one-click way to recognize a particular professional skill set for your connections. LinkedIn endorsements are the latest “it” thing to get and while…

Best Resources to Grow Your Small Business Using Pinterest

So you have heard about the latest social media darling, Pinterest, and you are wondering if your business should jump on board.  If you ask me, I say…YES! After all, it is not only super fun, the new social site directed more traffic across the web in January 2012 than Youtube, Stumbleupon and Google+.  According…

How to Grow Your Small Business in 2012

Are you looking to grow your small business in 2012 in a BIG way? Do you dream of receiving free exposure, increased traffic, better leads and more sales? Are you worried your small business budget and resources don’t allow you to compete with the “big guys?” Have you heard that social media marketing is the…

3 Social Media Tips for a Small Business Budget

Jumping into the fast-paced, real-time world of social media can be more than a little daunting for a small business owner. But with social media now the number one way Americans spend their time online, many businesses small and large are struggling to harness its massive marketing power.  Here are three quick tips to get…