Facebook Contests Rules Have Changed – Now Run Your Promotions Right on your Facebook Page Timeline
Administering Facebook contests and promotions just got easier! In an effort to better meet the needs of marketers and to remove themselves as the middle-man between marketers and the vast variety of world-wide laws, Facebook has loosened some of their restrictions on how Facebook promotions are run on business pages.
Just to be clear, Facebook considers a “promotion” to include one or all of the following:
- Element of chance
- Giveaway or prize
What has changed? The previous guidelines requiring that all promotions and contests on Facebook had to be administered by a third party app have been removed. The new terms indicate that page administrators can now conduct promotions right on a page timeline with or without the use of an app. This is huge! According to the Facebook for business blog, businesses can now:
- collect entries by having users post on the Page or comment/like a Page post
- collect entries by having users message the Page
- utilize likes as a voting mechanism
Included in the new Facebook promotion guidelines is a new rule prohibiting pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. Facebook provided the following examples of this new restriction:
- It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize.
- It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize
It is also important to note that just as before, a Facebook promotion can only be run on a Facebook business page, not on a personal profile.
There were also a few other changes made to promotions guidelines that address the targeting of minors and those interested should consult all of Facebook’s governing documents such as Statement of Rights and Responsibilites, Promotion Guidelines and Advertising Guidelines to be sure to stay in compliance.
So, what do you think? Are you excited to hear the news of the more relaxed Facebook contest rules and do you think you will do more promotions on your Facebook page as a result of the change? Let me know your thoughts and of course any questions you have in the comments below.