Without a doubt one of the biggest frustrations Facebook page admins are experiencing today is understanding how Facebook determines what will be shown in fans news feeds. It was recently revealed that only 10-16% of fan page posts actually ever make it into a fans newsfeed. Yowza! No wonder we are struggling to get engagement from our fans — only a small percentage of fans are ever given the opportunity to see much less engage with our updates.
By this point most Facebook marketers know about EdgeRank, Facebook's basic algorithym for determining what gets seen in newfeeds. If you are not familiar, you can read more about Facebook's EdgeRank and check your performance at EdgeRankChecker.com. In a press conference earlier this week, Facebook opened up about some of the real factors their formula looks for when making news feed determinations. Here are the top four factors Facebook revealed about what shows up in Facebook news feeds I found on PRdaily.com:
- “If you interacted with an author’s posts before: If you ‘like’ every post by a page that Facebook shows you, it will show you more from that page."
- “Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post."
- “Your interaction with posts of the same type in the past: If you always ‘like’ photos, there’s a better chance you’ll see a photo posted by a page."
- “If that specific post has received complaints by other users who have seen it, or the page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.”
I think what we can take away from this Facebook insider information is that in order to get our page posts seen in our fans' news feeds we must focus on producing quality content that speaks to our fans interests and needs and rather than using the platform as place to merely push our wares. And it won't hurt to put a little a magic Facebook juice behind our posts by using their new promoted post feature — it definitely make a difference when you pay to play but that is whole other blog post!
Have you seen a change in your Facebook page engagement results and if so what have you done to adjust to the changes? If you have found this post to be helpful, please feel free to share with your friends.