Top 4 Facebook News Feed Factors Revealed

Facebook news feed factors

Without a doubt one of the biggest frustrations Facebook page admins are experiencing today is understanding how Facebook determines what will be shown in fans news feeds. It was recently revealed that only 10-16% of  fan page posts actually ever make it into a fans newsfeed. Yowza! No wonder we are struggling to get engagement from our fans — only a small percentage of fans are ever given the opportunity to see much less engage with our updates. 

By this point most Facebook marketers know about EdgeRank, Facebook's basic algorithym for determining what gets seen in newfeeds. If you are not familiar, you can read more about Facebook's EdgeRank and check your performance at In a press conference earlier this week, Facebook opened up about some of the real factors their formula looks for when making news feed determinations. Here are the top four factors Facebook revealed about what shows up in Facebook news feeds I found on

  1. “If you interacted with an author’s posts before: If you ‘like’ every post by a page that Facebook shows you, it will show you more from that page."
  2. “Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post."
  3. “Your interaction with posts of the same type in the past: If you always ‘like’ photos, there’s a better chance you’ll see a photo posted by a page."
  4. “If that specific post has received complaints by other users who have seen it, or the page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.”

I think what we can take away from this Facebook insider information is that in order to get our page posts seen in our fans' news feeds we must focus on producing quality content that speaks to our fans interests and needs and rather than using the platform as place to merely push our wares. And it won't hurt to put a little a magic Facebook juice behind our posts by using their new promoted post feature — it definitely make a difference when you pay to play but that is whole other blog post!

Have you seen a change in your Facebook page engagement results and if so what have you done to adjust to the changes? If you have found this post to be helpful, please feel free to share with your friends. 

  • Carele

    Great article. I agree, it is very very very important to put valuable posts so people can comment and share. Thank you for the reminder.

  • Thank you so much for clearing up something that has baffled me for quite awhile! When you have almost 3000 friends and only see about 150 people in your feed it just makes you wonder! Great tips to increase that number!!

    • shirleywilsonsocial

      Thanks for commenting Denny! I know it can be so frustrating — just be consistent and keep up the great content and your fans will want to make sure they see in their newsfeed 🙂

  • Thanks for this, Shirley. I haven’t tried the promoted post feature…it looks interesting!

    • shirleywilsonsocial

      Sherie, you definitely should. I have been pleased with the results. Thanks for stopping by and commenting!

  • I didn’t really understand promoted posts..thanks for adding the video. I may just use this for my Christmas sale…

  • I’ve seen my numbers go down and the percentage is not good for me even with some engagement. Guess I’ll have to tweak what I’m posting and promote it a bit more. Thanks for the info.

  • Edmund Lee

    Thank you Shirley for clarifying! The promoted post feature is interesting and would love to hear you dive deeper into the topic in future posts 🙂

  • Meeja

    Good to know. Thank you.

  • Indeed very important one. Facebook algorithm is changing and its really matters with the post which is going publicly as it directly impact the brand value. So we should think good and quality and engagement post which means lot to the audience.