Whether you are an admin for a single Facebook page or multiple pages you have no doubt struggled with your Facebook posting persona or “voice.” Facebook just released a new feature that may help you more quickly “find your voice” when moving in and out of your different Facebook roles. The new “voice” feature makes it much more flexible to for page admins to post on a page as the page or as a person (personal profile). Page admins have always had the opportunity to post on a page as a person but the switch required going into the admin panel and manually changing the page posting setting, “Always comment and post on your page….”
To use the new option, you will need to be using Facebook as your personal profile and visit all the pages you admin and select the Voice menu button located between your “name” and ‘Home” in the top right corner of the window and set it to say “You are posting, commenting, and liking as [ Page Name].
After you’ve made sure the Voice for each Page you admin is the Page and not yourself, you can always use Facebook as yourself and ignore the “Use Facebook as:” drop down. I discovered a great tip from Hugh Briss from Social Identities who recommends creating a folder in your bookmarks for each page you admin for easy access. Instead of selecting Page from the drop down and then having to select yourself when you want to post on your personal profile, now you can always post on a Page as the Page and your profile as yourself, without having to make “the switch.” And, if you do want to post on a Page you admin as yourself you can make the switch quickly using the “Voice” button without having to access the settings.
Now that switching between your Facebook personas has become easier, it may now also be easier to make a mistake with your posting persona. So to avoid an embarrassing mistake that could reflect badly on you and the brand you represent, always be sure to double check your voice submitting your post.
It will be interesting to see what else the Facebook voice bar may have in store for users. Let me know in the comments below if you have tried the new Facebook “voice” toggling system and what you think. If you have found this post helpful, please share it using the social sharing options on the left of the page.
Article Resource: How to use the new “voice” menu option for Facebook pages