How to use social media for business success

Are you using social media for business success?

In these digital days, your brand is built online. Every online interaction your brand has with the public can impact your reputation for good or for bad. 

Consider how many people use social media. According to a report by the Pew Internet Project, 67 percent of adults use a social media network. While women use social media most often at 71 percent, 62 percent of men say they use social media regularly. And there’s very little difference in social media usage among social economic groups, races or locations. The numbers hover between 60 and 70 percent.

Those numbers are simply too significant to ignore in your online marketing strategy. It’s vital that you find the right people to talk about your brand and engage with them on popular social media sites like Facebook, Google+, Twitter, Instagram, Pinterest and Foursquare.

Doing so will help you create a deeper relationship with your customers. You can certainly attempt this on your own, but it won’t be easy. As you address the day-to-day demands of your business, attention to social media strategy will fall by the wayside. It happens to even the most well-intentioned business owners.

For social media to be successful endeavor for your business, connections must be constant and punctual. You can’t let weeks pass before you respond to a comment on your Facebook page. A potential customer or contributor has already written you off by then. If you’re going to launch an effective Twitter campaign, it must be consistent. Sending a tweet every week or two isn’t doing you any good at all. To make social media work for business success, you need an expert to conduct social media efforts on your behalf. My team and I can help you craft a social media strategy that offers your customers opportunities for meaningful engagement and connections. Contact us to learn more.


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