Mobile SEO Made Simple

10 Best Mobile SEO Practices to Follow in 2014

mobile seo made simple - Top 10 steps for mobile seo for 2014It's that time of year when online marketing experts are sharing their predictions and advice for what businesses marketing on the web should be prepared for in the upcoming year. Without a doubt the most obvious and talked about trend busineses should be paying attention to is mobile search and making sure their web sites are properly "mobilized." An easy definition of mobile search engine optimization (SEO) is ensuring that a web site gives mobile visitors what they are looking for in the manner that best suits their device in hand.  As Google says, "It's time to take action and not just do mobile but do mobile right!

Honestly, I'm still in the process of getting my own web site mobile optimized for the new year and in doing so I came across these 10 simple mobile search engine optimization best practices to follow in 2014 offered on I thought would be helpful to share.

  1. Make it mobile – mobile optimization and search optimization go hand-in-hand.
  2. Make the most of mobile – use mobile devices’ unique capabilities to serve your visitors better.
  3. Mobile is different – mobile and PC users search for different things.
  4. Good housekeeping – apply the basic rules of Web design and SEO will follow.
  5. Content is king – the three stages of compelling content.
  6. Mobile friendly or mobile optimized? – use the type of mobile site that suits your customers and your requirements.
  7. Make it local – locality and timeliness is more important to mobile searchers than PC searchers.
  8. Make it social – make it easy for people to recommend you.
  9. Make it fast – your mobile site should load on a smartphone in 1 second.
  10. Don’t hide content in apps – Web search engines can’t search in-app content.

To get more detail on each of these steps you can read the full mobile seo article here

Additionally, I also recommend bookmarking the Google Mobile Playbook full of the search king's best guidance on winning the battle with mobile. 

I'm curious to know in the comments below if you are preparing for mobile traffic on your web site in 2014 and any challenges are encountering or any successes or suggestions you would be willing to share. And of course if you have found this article helpful, please feel free to share. 

  • Marita Steffe

    Good article, I will have to spend some time and learn about mobile SEO practices.

  • Heather Santo

    Great article! I know that I made it so that my blog would look really nice on mobile. I know that is where my customers are and that is where they are going to be reading. If it looks like crap there they are not going to bother and go look at home. Gotta get it right, right away.

    • shirleywilsonsocial

      You are so right Heather! Thanks for stopping by and commenting.

  • Anissa Michele

    Good information to know. It’s definitely something I need to learn more about!

    • shirleywilsonsocial

      Thanks Anissa for stopping by and reading my post. We are all very much still learning!

  • Liran Hirschkorn

    I think responsive design is the way to go – offering the best version of your site on any device.

    • shirleywilsonsocial

      Thanks Liran! The last few sites I built I used a responsive theme and it has definitely made life easier.

  • Crystal

    Good info. Google has also recently changed the way they rank search engine results for mobile.

    • shirleywilsonsocial

      Thanks Crystal! Thanks for a great idea for my next blog post!

  • Edmund S. Lee

    Yeah, a lot of consumers are using mobile phones/tablets, so it’s a huge bonus for businesses to be ready for it. Love the list Shirley 🙂

  • Heather

    I have NO idea whether my site is optimized for mobile, or mobile friendly, etc. Are you available for hire for this purpose or can you recommend someone who does this type of consulting? great post!

  • Maria Stefanopoulos

    Need to make sure my main site and all my group sites are mobile. Thanks for bringing his up.

  • Shelley Webb

    I have done some mobile optimization with both my website and newsletter, but probably not enough. When you say that mobile and PC users search for different things, what are the main differences?

  • Mona

    I will be looking at the Google Mobile Playbook immediately! As always, thanks so much for the info.

  • Great article and easy tips. Thanks.