As long as you are doing something to bring your web presence to the attention of your potential customers, you are taking steps in the right direction to benefit your business. Whether you are the marketing manager who makes regular updates or the new social media intern just getting your feet wet with social media marketing, you are taking positive steps that will undoubtably pay off in the long run.
Even if you believe that you have learned everything there is to know about boosting your SEO there are a number of situations that you might not know to avoid. Here are a few tips you should be sure to consider for better success in your basic online marketing endeavors.
1. Keep your branding consistent: There is nothing as confusing as visiting a business website and following the link to their Facebook page only to find yourself in a totally unfamiliar place. If your logo is prominent on your web page, it should be the same for your social media pages. Your viewer needs to know immediately that they have come to the right place. Be sure that your address, phone number, email and other pertinent information is identical in all places.
2. Get The Word Out: Once you have taken the time to create a presence on as many platforms as possible the time has come to make sure your customers can find you easily. Make sure your social media links are front and center on your company website. You can also add links to business cards, flyers and brochures and include the icons in your email signature. Your goal is to encourage your contacts to follow you. Usually people are happy to follow you in exchange for returning the favor.
3. Don't Let It Stagnate: It is not an uncommon mistake to spend hours creating and fine-tuning your web presence only to then neglect it completely. This is an important tool for your business success and as such needs to be fresh and relevant to your customers. Be sure that you are updating regularly and with content that will prove useful to you viewer. This will encourage them to return for more and to share with their friends and colleagues.
Social Media is a great way to make connections and draw attention your products and services. Just make sure that you are managing that web presence in the most effective way possible. Your social media presence is worth the effort.