As we are nearing the end of 2012, it is nearly impossible to keep up with all the latest
social marketing news and trends. Just think about it, in the first 9 months of 2012 Facebook
has gone public, Instagram was acquired for $1B, Google+ passed Twitter in number
of monthly active users, and Microsoft launched something called “Socl.” Further, smart
phones are clearly the new personal computer and social media is no longer a trend but
a way of life. How do we make sense of it all?
Fortunately, I’m a regular at SocialNerdia.com where I found the “State of
Social Media and Social Media Marketing,” a stat-packed presentation highlighting
exactly where social media stands mid-year 2012. The presentation also provides proof-
positive perspective that social media should not only be taken seriously but made a
priority for your business.
Check out my top eight takeaways below:
1. One in five online minutes is spent on a social network.
2. More people are on social networks than ever before. 900 million+ monthly
active users on Facebook, 800 million+ monthly users visit Youtube, 150 million+
monthly active users on Google+ (gained in only one year) and 140 million+
monthly active users on Twitter. (Just to name a few.)
3. Americans spend 100 years a month on Facebook (50x more than Twitter, 600x
more times that Google+)
4. Social advertising is seriously challenging traditional advertising.
5. More users access Google+ on mobile than on desktop.
6. LinkedIn is a standout for business to business (B2B) marketing.
7. “Social business” is shifting from buzzword to marketing reality.
8. The “smaller” social platforms are not so small anymore. For example: Instagram
= 50 million users.
Now that you are caught up on the current state of social media, what is the current
state of your social media marketing?