If you are truly interested in growing your business online then it is time to “socialize” your business. Here are a few simple suggestions if interested in making a move on the new social web and why hiring a social media manager may be the right fit for you.
1. What’s your plan? You will be best served if you take the time to develop a social media strategy if you want to succeed. Now with that said, know that your strategy may be constantly evolving and require some trial error. Starting with some goals in mind and developing a plan of attack will hopefully help keep you on the right track and avoid you getting lost along the way. You should strive to create valuable content that you feel your users can use and deliver it on a consistent basis. It is also important to keep your social profiles up to date at all times and integrate them so they work well together.
2. Fire your nephew: Gone are the days you can hire your nephew or niece or any other relative with some time on their hands to handle the social media for your company. You need a professional approach that will will first help you identify your goals and develop strategies for reaching those goals. Social media is constantly changing so you need somene who is dedicated to knowing and understanding the latest tools, platforms and strategies.
3. Forget Marketing: You will be better served in your social marketing campaign to forget all the marketing messages you have planned. Try the 90/10 rule: provide 90 % helpful, community building content and 10% messaging that markets/sells your core business. Lose the “Check out our special on…” and replace with “How to ….” You don’t need to lose your marketing goals but putting the marketing messages on the back burner will serve you better in the long run. A social media manager can help you focus your efforts on providing valuable, informative content that will establish you as a trusted adviser and friend rather than a salesman or marketer.
4. Finally, if you feel you simply don’t have the time to dedicate to maintaining a consistent social media presence perhaps you should consider hiring a social media manager. There is nothing worse for your business than directing your current and potential customers to out-dated social media profiles. By hiring a social media manager you can free yourself from the daily strain of social status updates to concentrate on what you do best–running your business. A social media manager will keep your social profiles up to date, free of spam, and engaged.